Steve Pinter is one of the most experienced digital retouchers and creative imagemakers in Canada, and my friend. With decades of studio knowledge in traditional prepress and digital imaging at various Vancouver production & advertising shops, Steve was ready to go solo. Having worked together professionally, the logomark whimsically captures what he is is recognized for: his black skullcap, his moustache and his focused eye for sharp detail and realism.
The Spirit Trail is a waterfront-oriented, multi-use pathway connecting multiple communities together. Stretching from West to North Vancouver, this 35km greenway enables locals to bike, skate, run or walk throughout trails across the North Shore. The simple hand-drawn mark merges human traits with the distinctive lines of a North Shore landscape in a style that references the stone carvings of our Native ancestors.
EAB (Exchange-A-Blade) provides building trades with high quality power tool accessories at competitive prices. The graphic shape surrounding the logotype is inspired from the carbide tip found in EAB's best-selling saw blades while the angled shape conveys an active, forward momentum found in their powerful cutting and drill products. StaySharp—their non-exchangable blade product line—was given the same slanted treatment and graphic A in the logotype thus creating a connection between both brands and reinforcing the sense of sharpness in the letterforms.
Backstory Documentary Films tells the stories behind great people, things & ideas. Founded by Los Angeles documentary filmmaker, Helmut Kobler, Backstory gives viewers something real to believe in through compelling storytelling with a deeper human focus. The logo developed from the idea that documentaries reveal the background of something, investigating history and deeper recollections in order to bring forth a fuller understanding of it.
Nextbus provides accurate, real-time arrival info at transit stops and online, allowing users to track vehicles on their phones or computers in order to save time, stay safe and plan schedules. The 2-arrowed logomark alludes to the speed and efficiency of the service, while making the technology involved behind the scenes virtually invisible to the user. An alternate logo proposal emphasized the "bus" side of the name, highlighting the traceable route from point A to B.
The Roundtable is an initiative to serve the calling and aspirations of Christian philanthropists, exploring what it means to give in the 21st Century. The handdrawn icon in connection with the elegant simplicity of the logotype bridges the concept of "ancient modern" by putting a human face behind the act of giving via modern means.
Unlike Harry & Sally, everyone else knew this couple were meant to be together. Like Harry & Sally, the courtship was long yet beautifully anticipated by friends and family. The invitation—an homage to Joan's love of Jane Austen and Ed's fanaticism of Japanese superhero Ultraman—shows that some matches were just meant to be.
No design project is too small, where the need is just as great to convey the right brand personality of a given product or service that is uniquely theirs to own. My goal is to always create appropriate, thoughtful and distinctive results that tell compelling stories of what they do or mean to those they serve and connect with. Visual storytelling that sticks.
The elegant flatware in the logo reflects Chef David Hawksworth’s attention to detail, high standards of fresh ingredients and artful plating presentation. The brand design and typographic tone match appropriately to the stylish restoration of the Rosewood Hotel Georgia where this popular award-winning fine dining restaurant is located.
Advocus is a personalized modern private healthcare system providing customers the most current and thorough primary-care available. With offices in key markets, patients have 24/7 access to the best practitioners and expert medical professionals to maximize overall health, wellness and advocacy.