Joseph Wu is an origami master and paperfolding artist, creating unique and complex art pieces & commercial work professionally for over 40 years. The logo simplifies the basic premise of the Japanese art of origami, where dimensional forms are traditionally folded from a single square sheet of paper. The folded flap at the bottom has a three-fold purpose: to reveal the duality of the sheet (origami paper often has two color sides), to draw out a subtle W shape, and to complete the artist's beard.
Dr. Winnie Su is a well-loved and respected physician specializing in family medicine and childbirth. The identity conveys the kind of audience she caters to—everyone from all ages and walks of life—and her attention to detailed personal care. The two-sided card design addresses the dual language market that she works in.
Sophia Financial Group is an experienced partnership advising mature women investors and their families with solid investment and financial planning solutions through professional networks and mentorship. Named after the goddess of wisdom, Sophia is also a feminine symbol for knowledge, support and integrity. The logomark represents future growth, the path of life, connections, leadership and the duality of this successful pairing.
Long recognized as the largest distributor of Caterpillar equipment in the world, Finning desired a strong brand identity to balance the powerful product brand of CAT while unifying the Finning brand under a new platform of delivering Solutions and Services. The revitalized logotype with custom letterforms was designed to convey progressive confidence in their leadership position. UK typographer Jeremy Tankard, was hired to review the letterforms for any further refinements, advising me with minor changes to the letters F and G to increase readability at smaller sizes.
Developed at the University of Edinburgh, Spinsight's technologies generate real-time 3D animations of live sports events, automatically tracking player movement & behavior. The logomark delivers a sense of spinning or motion detected by the software through a circular icon that conveys computer sight, flexibility and adaptability to change, all coming together towards a single solution. The brand identity was created to attract investors for purchase, with the target goal effectively reached as anticipated.
This Canadian non-profit organization offers individuals and businesses the opportunity to take positive action in response to the climate change problem. The circular mark illustrates both the shift from dirty to clean as well as the physical removal of greenhouse gas emissions through credible carbon offsetting. The center of the business card itself can also be removed to pass on the message.
Yaaway Media was an online video sharing social network based on the non-religious aspects of Jesus. The quote marks in the logomark emphasize an exchange of ideas and communication, and represent the 4 books of the Bible chronicling Jesus' life. The cross in the negative space implies the underlying focus of this dialogue, while the color progression suggests a journey from discovery to acceptance. I developed the brand identity further with various print applications, icons and a website reskin.
Tenth Church is a community of people from many different cultural, social, and spiritual backgrounds. Serving for over 75 years in Vancouver, a bold modern approach was taken to reflect its inclusive personality. A simple wordmark was designed incorporating a graphic icon with conceptual themes of worship, welcome, transformation, outreach, and the cross.
In honour of designer/instructor Enrique Salazar (a founder of the BC Chapter of the Society of Graphic Designers of Canada), this annual event recognizes up-and-coming design students. The poster features a medal—symbolizing individual effort & recognition—made up of Salazar's profile with text about "Nurturing Creativity", the 2009 theme. On the reverse side is a fun message inspired by his personal standards. Eventually the main graphic was adopted as a logo for subsequent Salazar Awards, of which I've been a guest judge in 2012 and 2014, as well as a winner in 1991.
Sugoi is a 20-year old technical cycling apparel company founded in Vancouver. As their brand evolved to embrace runners and triathletes, a refreshed identity was initiated. The logo symbolizes a stylized S figure striving ahead, communicating the brand's forward momentum and representing core strength emanating from within. Supported by custom typography, the modern identity embodies energy, boldness, technical innovation and quality.