St Paul’s Anglican has been serving the broad Newmarket Ontario community for several decades, providing a very traditional church experience. A more modern approach was required for an evolving generation, and to manage expectations while extending to a wider demographic in need of spiritual growth and hope in their lives. The new logomark expresses St. Paul’s positive focus for growth, outreach and connection with others, no matter how diverse their backgrounds.
Fraser Academy is a school empowering the potential of students in Grades 1-12 with language-based learning disabilities. An interim logo design refresh was employed using crisp new typography, while maintaining the brand equity of the academy crest and roundel configuration. Prior to this, a refreshed stationery system was developed using photography depicting authentic daily activities.
Webtech Wireless develops and delivers end-to-end technological solutions providing effective, efficient remote management of vehicle fleets. The iconic W speaks of their integrated computing, wireless communications and global positioning systems for sending, receiving and storing info over vast networks, as well individual parts coming together to form a single solution. The directional arrows suggest themes of speed, efficiency, reduction (costs, environmental impact) and enhancement (service & instant communications).
I’m often asked to develop concept work in the form of numerous briskly sketched ideas or digital comps. Although the finished work may be completed by other creatives, I am always grateful for the regular work, knowing I am valued by creative directors and clients for my speed, flexibility, quick-thinking and wealth of ideation output. I often tell students there’s always more than one way to tell a story visually and for logo design this is no exception.
Sudden Technologies is a full-service systems integrator with innovative technology services, solutions & technical expertise. They take pride in providing solutions that take the complexity out of the technology, linking business goals with desired outcomes, and connecting systems via knowledgable and skilled personnel. The brand redesign made way for a new color palette, simplified company name and a bold graphic mark that speaks to strategic partnerships, connections and networking with confidence and stability.
Earls was known for fun casual dining experiences, with their share of California & animal-themed motifs. Styles change and so had their target market (urban singles, modern couples). This logo—in use for a decade—reflected that shift, revealing a simpler grown up attitude for the restaurant chain. The classic Earls typography was replaced with a proprietary wordmark, accompanied by a graphic illustration denoting the new offerings in the bar & drink area of their sleek renovated space.
Family-owned Austeville Properties has been offering exceptional rental accommodations in Vancouver for over 40 years. This brand refresh highlights the diversity of buildings and neighbourhoods for those requiring flexible living, and Austeville's fine management of commercial space for retail, office and industrial. I was tasked to update their existing logomark to reflect their new modern approach, working with custom watercolor illustrations by New York-based illustrator, Barry Blitt.
Shapray Cramer Fitterman Lamer is a boutique litigation firm that specializes in corporate and commercial conflict resolution and strategic advice. Originally established as a partnership with Howard Shapray and Brad Cramer, the growth brought on with additional lawyers initiated a brand refresh to replace previous print materials and add video and news content. Modern simplicity, professionalism and experience were the key attributes addressed in the crisp typography and clean execution of the brand materials.
MT Enviro Tank specializes in the detection and removal of furnace oil tanks from residential and commercial properties with minimal disruption to the landscape. Their environmental consulting division, MT Enviro Tech, remediates soil contaminated by hydrocarbons from leaking tanks. To stay competitive and current, simplified naming and a brand refresh was required. The custom logotype uses color to convey each division's focus (land/earth vs. enviro/technical), while the graphic shape (oil drop or lifted tank) connects them visually.
This specialty café on Vancouver's Main Street boasts a fine selection of imported foods, baked goods and freshly made sandwiches. Founded by food stylist Joanne Facchin, the identity reflects the high quality offerings with an air of Parisian elegance.