Georgia Main Food Group is the new corporate brand name for the food operations of H.Y. Louie, a successful family-led business started in 1903. This name comes from the location of the founder’s first grocery store on Georgia Street near Main in Vancouver’s Chinatown, where local food markets still operate today. Historical moodboards were compiled to inform stylistic details, tone, colour and typographic approaches to set Georgia Main apart from their competitors.
Concept page designs for the 2017 Canadian Pacific Fact Book were explored, balancing heavy data with a modern, corporate aesthetic. The task was to adopt the colour palette and typography of their developing annual report with their national employee publication. Sample spreads used existing imagery as well as proposed graphic applications, which were incorporated into the final version produced by Edelman Canada’s design team for company-wide circulation.
Mike Porter is a cycling instructor, fitness coach, and all about STAYING POSITIVE. He is also my friend and one of many who helped me towards a balanced life empowered by fitness. When the time came to start his own business on the East Coast, I got the call to design his logo. While he responded to a formal briefing questionnaire, I knew what it needed to be, integrating key elements of classic design, Mike’s personal tastes and how we both felt about pushing ourselves athletically.
Specialization in high-end custom portraiture led to a radical shift for photographer Greg Blue. The distinctive monogram depicts his collaborative “process to product” approach covering the emotional & rational sides of one’s personality. There is the thoughtful process of conceptualizing an individual’s story, balanced with the technical aspect of capturing the final image, or product. Also shown is an alternate concept with initial brand applications.
HERD is a new 100% text-based tool to prevent harassment in the workplace. It embodies a feeling of safety through banding together.
The logo design uses the letter D as an ear, reinforcing the idea of being listened to. It makes HER stand out prominently, as females are the initial target community. Having a logo that carries well on physical objects (stickers, posters, stencils, something with a badge-like quality) is empowering and safe, strong but not riotous, and would also carry well on social channels.
Inflammatory bowel disease (IBD) is an unpreventable, complex, chronic, relapsing and often debilitating lifelong disease that does not yet have a cure. The IBD Centre of BC is committed to IBD care, education and research. The brand identity focuses on the i in IBD:
• In the middle is the I, the individual living with this life-changing disease. It is deeply personal with the goal to help patients turn stigma/danger/fear (!) upside down. (i)
The BCNDP is the provincial arm of The New Democratic Party in British Columbia. A brand refresh was initiated in preparation for a pivotal 2017 election year. Starting with a historical audit of the visual language for provincial, federal and competitor parties, common strengths and areas for forward momentum were highlighted and built upon. Every logo element was scrutinized and refined, from the smallest graphic detail, to typography and colour for every use of print and digital branding.
Attendease is a cloud-based events management platform for users to effortlessly create, manage and organize event planning. Supporting their positioning line of “Simplify. Organize. Grow.” I was tasked to develop the primary Hive/Bee design concepts and visual language to tie in with themes of strength, sharing, collaboration, organization and productivity.
Harrison Hot Springs Resort & Spa has been the favourite short trip getaway in the lower mainland area for many families and couples. With the same visual identity for over a decade, it was time to refresh the main brand & spa while keeping focus on their core audiences and main features: their unique hot springs, water recreation and relaxation.
Enoki is the company name for a pair of passionate foodies as well as technical professionals. How does one create a graphic mark that encompasses both sides of their work and personal lives? By exploring the attributes of what they do for their livelihoods, combined with the positive qualities of this particular fungi as its namesake. As enoki mushrooms are resilient, versatile and ever-changing in its forms, the logo visually brings forth feelings of solidity, earthiness and approachability wrapped up in a tidy circular symbol.