Combining a passion for typography and print design made for the perfect team project. Building upon Mitchell Digital’s creative collaborations program, their platform asks “how can Design Teams leverage the mindfulness of design for the greater good?” In our case, we created a useful, prestige keepsake that wouldn’t feel disposable, nor date quickly. This perpetual desk calendar is as flexible and diverse as the typographic styles, paper surfaces and colour combinations used throughout, while demonstrating Mitchell’s digital capabilities and support partners.
Creative Direction. Self-Promotional
This limited edition card (580 prints) was designed so each paper surface (laminated together prior to printing) was equally important and integrated conceptually to the letterpress print technique. It had to work hard to connect with an audience of designers and creative directors, while being broad enough for anyone to understand and appreciate. Incorporating creative credits and Spicers corporate brand colours, this would be used as a multi-purpose promotional piece across Canada.