Copywriting

eGlass / Hovercam / Pathway

Online education has become a necessity along with finding innovative ways to engage students virtually. eGLASS is a transparent whiteboard with a built-in camera, capturing both instructor and written notes in the same streaming video for classroom and online access. HOVERCAM document cameras project from tabletop to screen in real-time HD resolution and is already a best seller. Hovercam & eGlass are products by parent company, PATHWAY.

Joseph Wu Origami

Joseph Wu is an origami master and paperfolding artist, creating unique and complex art pieces & commercial work professionally for over 40 years. The logo simplifies the basic premise of the Japanese art of origami, where dimensional forms are traditionally folded from a single square sheet of paper. The folded flap at the bottom has a three-fold purpose: to reveal the duality of the sheet (origami paper often has two color sides), to draw out a subtle W shape, and to complete the artist's beard.

Salazar Awards

In honour of designer/instructor Enrique Salazar (a founder of the BC Chapter of the Society of Graphic Designers of Canada), this annual event recognizes up-and-coming design students. The poster features a medal—symbolizing individual effort & recognition—made up of Salazar's profile with text about "Nurturing Creativity", the 2009 theme. On the reverse side is a fun message inspired by his personal standards. Eventually the main graphic was adopted as a logo for subsequent Salazar Awards, of which I've been a guest judge in 2012 and 2014, as well as a winner in 1991.

Sugoi

Sugoi is a 20-year old technical cycling apparel company founded in Vancouver. As their brand evolved to embrace runners and triathletes, a refreshed identity was initiated. The logo symbolizes a stylized S figure striving ahead, communicating the brand's forward momentum and representing core strength emanating from within. Supported by custom typography, the modern identity embodies energy, boldness, technical innovation and quality.

Cree Leadership Consulting

Cree Leadership Consulting partners with organizations to build and develop strategic leadership, with the goal to improve leader and team performance from within, to collaborate towards a united front, and to gain insights preparing key staff for senior roles. The colored arrowheads of the logo represent diverse groups taking action, directing change within towards internal growth, and the surname of lead consultant, Tara Cree.

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