Midori is an modern, sophisticated urban development located in the heart of Metrotown. The unique, art-inspired architecture of the building incorporates a curved exterior detail, bringing forth a sense of fluidity and movement. Thus the handwritten, human quality of script lettering (reminiscent of distinctive upscale fashion brands) reflects the clean, stylish fashion-forward sensibility of the target audience and the surrounding location.
CARAVAN is travelling festival initiated to celebrate the best of the Thompson Okanagan region, including fresh produce, wine, recreation, First Nations culture, and yoga retreats. The logomark brings together varied letterforms travelling in single file, adopting cues from the Thompson Okanagan Tourism Association brand palette and textured qualities from the BC Tourism identity. The variations in type evoke the rugged, ever-changing landscape of the beautiful country as well as the exciting diversity of events, vendors & goods featured.
I’m often asked to develop concept work in the form of numerous briskly sketched ideas or digital comps. Although the finished work may be completed by other creatives, I am always grateful for the regular work, knowing I am valued by creative directors and clients for my speed, flexibility, quick-thinking and wealth of ideation output. I often tell students there’s always more than one way to tell a story visually and for logo design this is no exception.
The elegant flatware in the logo reflects Chef David Hawksworth’s attention to detail, high standards of fresh ingredients and artful plating presentation. The brand design and typographic tone match appropriately to the stylish restoration of the Rosewood Hotel Georgia where this popular award-winning fine dining restaurant is located.