This limited edition card (580 prints) was designed so each paper surface (laminated together prior to printing) was equally important and integrated conceptually to the letterpress print technique. It had to work hard to connect with an audience of designers and creative directors, while being broad enough for anyone to understand and appreciate. Incorporating creative credits and Spicers corporate brand colours, this would be used as a multi-purpose promotional piece across Canada.
The Spirit Trail is a waterfront-oriented, multi-use pathway connecting multiple communities together. Stretching from West to North Vancouver, this 35km greenway enables locals to bike, skate, run or walk throughout trails across the North Shore. The simple hand-drawn mark merges human traits with the distinctive lines of a North Shore landscape in a style that references the stone carvings of our Native ancestors.