This limited edition card (580 prints) was designed to give each side equal importance, showcasing letterpress printing and creative contributors, as a multi-purpose Spicers Paper promotional piece. The 2-step idea of THINK (process) & MAKE (execution), reads in either direction and communicates no matter how it's viewed. The concept is that when people THINK (outward, lots of ideation), it leads to the desire to do or MAKE something (inward, thus the blind deboss), to get inspired or start a dialogue, and continue the creative cycle.
The Spirit Trail is a waterfront-oriented, multi-use pathway connecting multiple communities together. Stretching from West to North Vancouver, this 35km greenway enables locals to bike, skate, run or walk throughout trails across the North Shore. The simple hand-drawn mark merges human traits with the distinctive lines of a North Shore landscape in a style that references the stone carvings of our Native ancestors.