Mike Porter is a cycling instructor, fitness coach, and all about STAYING POSITIVE. He is also my friend and one of many who helped me towards a balanced life empowered by fitness. When the time came to start his own business on the East Coast, I got the call to design his logo. While he responded to a formal briefing questionnaire, I knew what it needed to be, integrating key elements of classic design, Mike’s personal tastes and how we both felt about pushing ourselves athletically.
Enoki is the company name for a pair of passionate foodies as well as technical professionals. How does one create a graphic mark that encompasses both sides of their work and personal lives? By exploring the attributes of what they do for their livelihoods, combined with the positive qualities of this particular fungi as its namesake. As enoki mushrooms are resilient, versatile and ever-changing in its forms, the logo visually brings forth feelings of solidity, earthiness and approachability wrapped up in a tidy circular symbol.
Backstory Documentary Films tells the stories behind great people, things & ideas. Founded by Los Angeles documentary filmmaker, Helmut Kobler, Backstory gives viewers something real to believe in through compelling storytelling with a deeper human focus. The logo developed from the idea that documentaries reveal the background of something, investigating history and deeper recollections in order to bring forth a fuller understanding of it.
Cree Leadership Consulting partners with organizations to build and develop strategic leadership, with the goal to improve leader and team performance from within, to collaborate towards a united front, and to gain insights preparing key staff for senior roles. The colored arrowheads of the logo represent diverse groups taking action, directing change within towards internal growth, and the surname of lead consultant, Tara Cree.
Paul Wu + Associates is a respected accounting firm focusing on financial management, solution-oriented results and specialized service. The overall identity system invites a grounded approach to financial planning while maintaining high standards of professionalism. The logo reflects his thoughtful personality as a creative accountant using a percentage sign to symbolize vision and balanced thinking, punctuated with the confident smile of customer satisfaction.
Ada So is an certified chartered accountant, going out her own following her employer's retirement. Taking a page from Paul Wu's identity with clients she adopted from his departure, this card design extends the adding machine concept using appropriate typography.