Following the 2019 brand refresh by creative agency Pendo, I was approached by BB&Co to design a special print piece for the Royal Botanical Gardens in Ontario. Celebrating their brand story, an enduring legacy in Canada, and highlights of their massive 25 year master plan, the time was right to create an elegant keepsake in tribute to their retiring CEO. Pragmatic design decisions led to a 9" x 12" format that would maximize impact within digital press limitations, while keeping paper waste to a minimum.
Emergent Properties creatively leads the design, development, ownership and management of large, mixed-use buildings. Building upon the philosophical approach of emergence, the theme of “Gestalt” (a form or shape, where the whole is greater than the sum of its parts) describes their unique process as it relates to Emergent, leading to innovative solutions. The letterforms are incomplete yet easily understood by mentally filling in the gaps, regardless of typographic orientation within the changing, modular logo.
Shapray Cramer Fitterman Lamer is a boutique litigation firm that specializes in corporate and commercial conflict resolution and strategic advice. Originally established as a partnership with Howard Shapray and Brad Cramer, the growth brought on with additional lawyers initiated a brand refresh to replace previous print materials and add video and news content. Modern simplicity, professionalism and experience were the key attributes addressed in the crisp typography and clean execution of the brand materials.