Rejection / Right

A rejected logo doesn’t automatically mean it’s a bad design. It may not be right for the intended client, business or time.

This was a concept for a project I was excited and proud to create in 2020. It was for a fitness community where sweat and fun is a big part of their environment. It’s a place where likeminded people connect, allowing for positive support so that different cycles in one’s workout journey can be developed & refined over time.

Review: Critiqued

I love reading about design process, but ironically I dread the process of reading and writing reviews that drag on so I'm going to try something different. I'll post my personal reviews of recommended publications that can't take more than 45 minutes to write, shoot and post, and it can't take more than 7 minutes to read my report. (I blew this first one, but I was testing image sizes to set as a there!)

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